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date: 22 September 2020

Abstract and Keywords

Voice is one of the most reliable and efficient behaviors that charismatic leaders use to convey their personality traits and emotional states in order to influence followers. Charismatic leaders manipulate voice acoustic characteristics through language and culture-based conventions. These manipulations cause different vocal qualities resulting in the perception of leaders’ different traits and types of charisma. This chapter first illustrates a sociocognitive approach to describing the phenomenon of charisma in leadership and illustrates how charisma is described in cultures. It also addresses many issues of voice in charismatic leadership, such as the biological and cultural functions of charismatic voice, how vocal behavior conveys charismatic leadership, how the voice influences the interaction between leaders and followers, and how the charismatic voice is perceived in different languages and cultures.

Keywords: charismatic voice, vocal attractiveness, cross-cultural perception, emotions, leadership, political speech, persuasion, personality, politics

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