Abstract and Keywords
Most scholars today believe that passionate and companionate love are cultural universals—existing in all cultures and historical eras. In this chapter, the authors begin by discussing cultural and evolutionary theories about what people in different societies and in different eras tend to prefer when selecting mates. They then summarize the traits that have been considered romantic, sexual, and marital ideals in the West and in much of the world. Next, the authors discuss the advantages and disadvantages of arranged marriages versus marriage for love. The chapter concludes by speculating about the social changes that are on the horizon and how they may affect people’s preferences in mate selection.
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