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date: 23 October 2019

Abstract and Keywords

This chapter focuses on consumer-oriented Canadian monthlies and bimonthlies aimed at a general audience. It covers titles in both English and French, concentrating on the period between the 1920s and the 1950s, when periodicals such as Canadian Home Journal, La Revue Populaire, Maclean’s, La Revue Moderne, Chatelaine, and Mayfair were thriving. Their efforts to articulate a coherent Canadian and/or Québécois identity are legible not only in editorial material but also in the advertisements, which increasingly funded their publication. At the same time, a central theme across these titles is mobility, both social and geographic. By focusing on the ways in which the magazines balanced images of mobility and travel against ideals of home, nation, and domesticity, this chapter opens up new ways of interpreting the mainstream magazine as a textual genre, and explores how it functioned as a cultural and commercial force in twentieth-century Canada.

Keywords: consumer, travel, mobility, periodicals, Canadian identity, Québécois identity, magazines

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