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date: 22 June 2021

Abstract and Keywords

Written for the social/behavioral scientist seeking to learn the fundamentals of network analysis, this chapter focuses on the core concepts of network methodology. There is a new wave of statistical models linking social structure to individual behaviors that promises to keep the social network paradigm at the forefront of social and behavioral science for many years to come. In the course of our discussion, we define network analysis, explain its development, and suggest its future evolution. We introduce the key concepts, methods, theory, and applications of network analysis, hopefully whetting the appetites of those unfamiliar with this area, encouraging them to learn more, particularly about statistical approaches to network analysis. Those with an existing knowledge of social network analysis or with more sophisticated quantitative backgrounds may find the chapter useful for basic references.

Keywords: social networks, social science, behavioral science, statistical models

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