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date: 25 January 2021

Abstract and Keywords

This chapter addresses the meaning of qualitatively driven inquiry and what this implies in the context of multimethod and mixed methods research. This chapter distinguishes between qualitatively driven mixed and multimethods approaches and considers why and how methods may be mixed using a qualitatively driven approach. The chapter identifies some key reasons for using qualitatively driven multimethod and mixed methods approaches to inquiry. In-depth empirical case studies illustrate the insights gained from deploying a qualitatively driven approach. The chapter concludes with an in-depth discussion of the value of these approaches and considers their contribution more widely to the field of multimethod and mixed methods research.

Keywords: mixed methods, multimethods, qualitatively driven mixed methods research, qualitatively driven multimethod research

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