Abstract and Keywords
This article discusses two major flaws in the statement: research just does not apply to the real world. The first flaw rests in the concept of “the real world”; the second flaw refers to the applicability of knowledge gained from research. Since all of us live in the same world, researchers are better off assuming that everyone's realities have the challenges. While it is true that one project cannot serve as a blueprint for another situation without some adaptation, making such transfers work is part of being a professional. The notion that research has no practical use is also given further credence when researchers themselves repeat the aforementioned phrase in an attempt to create a common reality with people they are trying to positively influence. This is a mistake because denigrating the value and applicability of research lessens both the importance of the research product and the individuals with whom one is trying to conciliate.
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