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date: 28 March 2020

Abstract and Keywords

The purpose of this Handbook is to serve as a catalyst for the integration of the research on creativity, innovation, and entrepreneurship. A significant amount of research has been devoted to each of these areas, and they exist fairly independently of each other. However, by their nature, these three research areas are interrelated. In order to successfully survive and thrive in our dynamic and competitive global marketplace, it is a necessity to more fully understand how creativity is related to innovation and the roles that both creativity and innovation play in entrepreneurship. By doing so, we can reap the benefits of the accumulated knowledge from each research stream to inform the others and move the field as a whole forward. This Handbook contains 30 chapters written by leading scholars that speak to the major topics within these research areas and examine multilevel linkages between creativity, innovation and entrepreneurship.

Keywords: creativity, innovation, entrepreneurship, multilevel linkages, integration of areas

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