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date: 28 March 2020

Abstract and Keywords

Developing organizational environments that cultivate employees’ interest in creativity and commitment to innovation is critical to successful competition in today’s global economy. The existence of a corporate entrepreneurship (CE) strategy implies that a firm’s strategic intent is to leverage creative and entrepreneurial opportunities for growth- and advantage-seeking purposes. CE has gained greater research attention with a focus on the factors that influence an organization’s willingness to initiate and sustain a CE strategy through entrepreneurial and creative behaviors. This chapter examines the concept of CE, the organizational antecedents conducive to CE, and the managerial roles needed at all levels of management, thus presenting a more complete understanding of the concepts behind a CE strategy. The chapter concludes with the future challenges for CE facing all organizations.

Keywords: corporate entrepreneurship, innovation, creativity, strategic entrepreneurship, corporate venturing

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