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date: 22 February 2020

Abstract and Keywords

Entrepreneurs often encounter contexts in which other people have preset expectations about their practices, processes, and products; these institutionalized expectations often constrain actions to choices deemed “appropriate” and “reasonable.” Such constraints arise because institutional forces have created internalized pre-reflective behaviors, including habits and heuristics, that reduce creativity and stifle innovation. By contrast, some conditions, such as institutional complexity and multiple audiences with divergent expectations, provide both the information and the motivation for creative and innovative actions. Finally, entrepreneurial networks facilitate creativity and innovation when they combine both diversity and cohesion within an environment of tolerance for divergent viewpoints.

Keywords: evolution, entrepreneur, creativity, innovation, social networks, learning

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