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date: 28 March 2020

Abstract and Keywords

This chapter presents a research model of organizing creativity that extends to the organizational level an individual-level general model of superior performance based on expertise theory. Extant creativity research is used to specify a deliberate-practice–based model of organizational creativity. This theoretical framework is then confronted with a case study that chronicles the development and growth of the Eureka!Ranch (Cincinnati, OH), a leading organizational creativity consulting firm. The Eureka! Ranch experience suggests that organizing creativity to consistently achieve superior creative outcomes is possible. Central elements of this approach are captured in the propositions developed in this chapter. These propositions suggest direction for the future research needed to establish their external validity.

Keywords: organized creativity, creativity expertise, deliberate-practice, Eureka!Ranch case study

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