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date: 23 January 2022

Abstract and Keywords

This chapter adopts an identity perspective in examining the acquisition of resources for new ventures. The proposed conceptual model integrates organizational identity theory and individual identity theory to outline how the individual identity of a resource provider interacts with the entrepreneurial identity of a new venture to foster venture identification, the “sense of oneness” that a resource provider feels in relation to a new venture. Venture identification is proposed as a key determinant of entrepreneurial resource acquisition. The cognitive and affective mechanisms underlying venture identification are outlined and integrated into the model. Venture uncertainty is proposed as a moderator influencing the relationship between venture identification and resource acquisition.

Keywords: new ventures, resource acquisition, entrepreneurial identity, individual identity, uncertainty

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