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date: 05 April 2020

Abstract and Keywords

This chapter provides a review and analysis of the literature on societal culture and organizational creativity. Cultural differences in the conceptualization of creativity are first reviewed, and the cross-cultural literature on the creativity of individuals is analyzed with reference to cultural values. Cultural differences at the individual level are contrasted with cultural differences at the firm and nation levels, followed by a discussion of cultural differences in the antecedents of creativity. The influence of cultural diversity on the creativity of teams and the relationship between biculturalism and creativity are explored. Several fruitful areas for future research on creativity and innovation from a cultural perspective are proposed.

Keywords: creativity, societal culture, cultural values, cultural diversity, biculturalism

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