Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 28 March 2020

Abstract and Keywords

The “lone genius” view is no longer the sole paradigm used to understand creativity, consistent with the highly collaborative environments in which many entrepreneurs and workers operate. This chapter reviews the body of research that views creativity through a social network lens to fully understand the social aspects of creativity. First is a discussion of why understanding creativity from a social network perspective is important for all organizations and is particularly relevant to the study of entrepreneurship. Then creativity and social network research is categorized into relational and structural perspectives, with the former emphasizing tie strength and other aspects of relationship quality and the latter emphasizing local and global network structure. Consistencies and inconsistencies are highlighted, and some of the contingencies that scholars have identified are reviewed. The chapter concludes by suggesting avenues for future research that can potentially resolve some of the existing contradictions.

Keywords: creativity, innovation, social networks, entrepreneurship, relationships

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.