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date: 09 April 2020

Abstract and Keywords

This chapter develops an updated theory of creativity types based on Unsworth’s conceptualization of responsive, expected, contributory, and proactive creativity. Viewing creativity as a process, it discusses how different factors influence each building block of the creative process across the four creativity types: namely, factors affecting perception of situational drivers, engagement in creativity, and how well people complete the creative process across each creativity type. The complexity and dynamic nature of the creativity process are emphasized by specifying the degree of radicalness in the outcome across each creativity type and the feedback loops that are likely to occur depending on the responses people have received to their previous creativity attempts.

Keywords: creativity types, responsive creativity, expected creativity, contributory creativity, proactive creativity, incremental creativity, radical creativity, creativity process, outcomes of creativity

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