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date: 22 October 2019

Abstract and Keywords

This chapter provides a contextual and genre-based framework to explore Broadway Bares, the annual burlesque fundraiser for Broadway Cares/Equity Fights AIDS. It defines philanthroproduction, a professionally produced, fully mounted performance event developed to raise money for nonprofit organizations. Broadway Bares uses song, dance, and comedic sketches to affect behavior and attitudes relating to the AIDS epidemic, raising money and awareness for its philanthropic cause while reflecting the changing medical, social, and political reality of the disease. Through the creation of an often joyous atmosphere that celebrates the human body and sexuality, Broadway Bares subverted early popular media messages condemning homosexuality and sexual expression. The event has affirmed cultural and political identity while affecting public attitudes toward mortality, empowering those infected and affected by HIV/AIDS.

Keywords: benefit, Broadway, Broadway Bares, community performance, HIV/AIDS, Jerry Mitchell, philanthroproduction, philanthropy, sexuality

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