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date: 14 December 2019

Abstract and Keywords

This chapter discusses how motivational tactics can facilitate the emergence of a performance-enhancing culture and climate. How needs, traits, values, and goals are the foundations upon which work motivation is built is first explained. Of these, goals have the most immediate effect on employee behavior. Motivational tactics that involve goals, namely, incentives, coaching, celebrations, and employee voice are then discussed in terms of their effectiveness in creating, maintaining, and changing organizations’ culture and climate. Finally, this chapter examines the cultural behaviors that these motivational tactics, consciously and subconsciously through priming, attempt to create, reinforce, and sustain.

Keywords: celebrations, coaching, goals, incentives, subconscious goals, voice

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