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date: 23 October 2019

Abstract and Keywords

Cricket was a semi-amateurish game whose decision-making process was dominated by the white nations of the British Empire. Cricket had a role in maintaining the status of British imperialism through the exercise of soft power. In the past twenty years, however, the center of power in international cricket has shifted away from the Western nations to the non-Western nations and the Board of Control for Cricket in India has emerged as the hegemon in the multinational game that was born in England but has been appropriated by India. With this transformation we have seen the game enter the realm of modern commercialized and commodified sports. This chapter, therefore, discusses the changing nature of the power structure in cricket.

Keywords: cricket, India, empire, British imperialism, diffusion, soft power

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