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date: 25 February 2021

Abstract and Keywords

This chapter addresses collecting, generating, and analyzing data contextualized through two key aspects of contemporary society and research: 1) the notion of multimodality as a way of expanding beyond text as the sole or primary way of situating, recording, and analyzing data and 2) the mediation of research through digital media and technology. Each section situates qualitative research as occurring within an increasingly digitized society, where even phenomena and data unconnected to technology might be understood through digitally mediated research methods. The potential for leveraging multimedia and multimodal data to better understand existing and evolving musical engagement is explored in depth. The chapter addresses possibilities and challenges related to developing systems and strategies for generating, archiving, organizing, accessing, and analyzing data ranging from video clips to participant-created imagery. Potential future developments and directions related to technology, digital media, and qualitative data are also explored.

Keywords: analyzing, audio, digital media, multimodal, multimedia, qualitative, technology, video

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