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date: 21 October 2019

Abstract and Keywords

This chapter discusses the role of culture in promoting effective clinical communication, health- behavior change, and treatment adherence. It highlights how culture influences clinician-patient interactions, individual health decisions, and the effectiveness of clinical and public health interventions. Because of the authors’ expertise, the chapter will focus primarily on cultural influences among African Americans; however, it will also make reference to literature on other ethnic groups in the United States.

Keywords: culture, communication, behavior change, adherence, ethnic minorities, African Americans

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