- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
Communication technology has increased availability of public affairs information, but many citizens ignore it. How do greater availability and less widespread consumption of news affect political accountability? Not all citizens have to follow the news for media coverage to improve accountability. Under some conditions, higher levels of news exposure and political knowledge in a relatively small subset of the population could strengthen accountability, even when other citizens follow the news less than in the past. For this to work, news junkies must effectively represent the interests of those who are tuning out. If news junkies have different interests than the rest of the population, their efforts to monitor officials and raise concerns may lead to less representative government and lower accountability. As a result of more media choice, the task of holding elected officials accountable rests increasingly on a small segment of the population.
Markus Prior (Ph.D., Stanford University) is Associate Professor of Politics and Public Affairs in the Woodrow Wilson School and the Department of Politics at Princeton University. He received his Ph.D. from Stanford’s Department of Communication in 2004. He is the author of Post-Broadcast Democracy (Cambridge University Press, 2007), which won the 2009 Goldsmith Book Price, awarded by Harvard’s Joan Shorenstein Center, and the 2010 Doris Graber Award for the "best book on political communication in the last 10 years" given by APSA's Political Communication Section. The book examines how broadcast television, cable television, and the Internet have changed politics in the United States over the last half-century. Prior’s current research focuses on the development of political interest and the structure of citizen’s political knowledge.
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