- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- The Gatekeeping of Political Messages
- The Media Agenda: Who (or What) Sets It?
- Game versus Substance in Political News
- Going Institutional: The Making of Political Communications
- Theories of Media Bias
- Digital Media and Perceptions of Source Credibility in Political Communication
- Candidate Traits and Political Choice
- Political Communication, Information Processing, and Social Groups
- Civic Norms and Communication Competence: Pathways to Socialization and Citizenship
- Framing Inequality in Public Policy Discourse: The Nature of Constraint
- Political Communication: Insights from Field Experiments
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
This chapter discusses the notion that the mass media influence political attitudes and behaviors by activating group identities and thus stoking group conflicts. Three domains of influence are examined: (1) group cues altering perceptions of group members by changing beliefs, stereotypes, or attitudes; (2) mass media altering the salience of preexisting beliefs and stereotypes; and (3) group cues triggering emotions that lead to changes in information processing and the willingness to take political risks. The chapter argues that while mass media effects are often subtle and require sophisticated methods to detect, they can under certain circumstances powerfully influence information processing and decision making.
Nicholas A. Valentino (Ph.D., University of California-Los Angeles) is Professor of Political Science and Communication Studies and Research Professor at the Institute for Social Research at the University of Michigan. He studies political communication, race and politics, and voting behavior. His current projects include work on the role of economic interests and group identities in shaping immigration opinions in the U.S. and around the world.
L. Matthew Vandenbroek (Ph.D., University of Texas at Austin) joined The Mellman Group as an analyst in June 2012. Vandenbroek holds a Ph.D. and a Master’s degree in government from The University of Texas at Austin, with research concentrations in public opinion, political psychology, voting behavior, statistical methodology, and experimental opinion research.
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