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date: 23 May 2019

Abstract and Keywords

This chapter discusses the notion that the mass media influence political attitudes and behaviors by activating group identities and thus stoking group conflicts. Three domains of influence are examined: (1) group cues altering perceptions of group members by changing beliefs, stereotypes, or attitudes; (2) mass media altering the salience of preexisting beliefs and stereotypes; and (3) group cues triggering emotions that lead to changes in information processing and the willingness to take political risks. The chapter argues that while mass media effects are often subtle and require sophisticated methods to detect, they can under certain circumstances powerfully influence information processing and decision making.

Keywords: Media, race, identity, persuasion, stereotyping, racism, group priming, framing, emotions, automaticity

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