- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- Communication Modalities and Political Knowledge
- Selective Exposure Theories
- The Hostile Media Effect
- Public and Elite Perceptions of News Media in Politics
- The Media and the Fostering of Political (Dis)Trust
- Cultivation Theory and the Construction of Political Reality
- Uses and Gratifications
- The State of Framing Research: A Call for New Directions
- Agenda-Setting Theory: The Frontier Research Questions
- Implicit Political Attitudes: When, How, Why, With What Effects?
- Affect and Political Choice
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.
Maxwell McCombs (Ph.D., Stanford University) is Professor Emeritus in the School of Journalism at the University of Texas at Austin. His research continues to explicate the theoretical structure of agenda setting and its social impact in the expanded public affairs settings of the new media landscape. His continuing work on agenda setting recently was awarded the 2011 Helen Dinerman Award jointly with Donald Shaw by the World Association for Public Opinion Research.
Sebastián Valenzuela (Ph.D., University of Texas at Austin) is Assistant Professor of Communications at Catholic University of Chile. He conducts research on political communication and digital media, and his work has been published or is forthcoming in Communication Research, Journal of Communication, Journal of Computer-Mediated Communication and International Journal of Public Opinion Research. Previously, he was a Fulbright scholar and a journalist for Chile’s main daily, El Mercurio.
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