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date: 08 July 2020

Abstract and Keywords

This chapter examines the game schema in news coverage. It argues that substance is often subordinated to the competitive game, particularly during election campaigns but also in governing situations. Moreover, because journalists tend to see politics as a political game, their reporting of policy leadership and problems is often framed in game-like terms The chapter discusses the game schema in theoretical perspective and looks at research on the game schema in US presidential and congressional elections and other contexts. The research on the media effects of game schema is reviewed. The chapter closes by offering future directions for research on the game schema.

Keywords: game schema, horse race, journalism, news, opinion polls, political cynicism, political coverage, presidential elections, strategic frame

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