- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
The rise of the Internet and social media reignites interest in collective intelligence. We frame collective intelligence as follows: (1) Simple aggregation of individual opinion is a poor substitute for reasoned opinion by collectives (i.e., deliberation) except in limited circumstances. (2) What constitutes an intelligent decision on complex matters requires approximations to the ideal of what is intelligent. There is no “gold standard” for intelligent decisions. (3) If collective deliberation is to be useful, then its outcomes must be improved decisions—in short, intelligent outcomes. (4) Deliberation can lead to more intelligent outcomes when opinion, knowledge, and judgment within a collective is diverse and this diversity is expressed. (5) The trends within emerging media toward increasingly narrow, partisan sources of information, toward selective exposure and avoidance, and toward balkanization of collectives will depress the possibilities of collective intelligence that emerging media would on their surface seem to enhance.
Joseph N. Cappella (Ph.D., Michigan State University, 1974) is the Gerald R. Miller Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. His research focuses on the effects of persuasive messages in health, political, and interpersonal contexts. He is an elected Fellow of the International Communication Association and a Distinguished Scholar of the National Communication Association.
Jingwen Zhang is a doctoral student at the Annenberg School for Communication at the University of Pennsylvania. Her research focuses on the effects of persuasive messages and communication modalities of the Internet and online social media in the health context.
Vincent Price (Ph.D., Stanford University, 1987) is Provost of the University of Pennsylvania and the Steven H. Chaffee Professor of Communication at the Annenberg School for Communication. A scholar of public opinion, social influence and political communication, he is former Editor of Public Opinion Quarterly and the recipient of a number of awards for his teaching and research.
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