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date: 09 July 2020

Abstract and Keywords

Networks of communication among interdependent citizens constitute the connecting tissue between citizens and electorates, revealing an electoral whole that is different from the sum of its citizen parts. These communication networks, in turn, reflect the social contexts within which an actor is imbedded, thereby bridging the micro-macro divide in our understanding of electoral politics. Belonging to a group and developing corresponding political loyalties is not simply a matter of individual characteristics and circumstance. Rather, it is a matter of being connected to the group through networks of communication and association. These patterns of interdependence produce profound implications that are not only substantive and theoretical but also methodological and profoundly dynamic. Indeed, new platforms for studying political communication continue to emerge, and they carry the potential for further transformations in the ways that we understand the consequences of political communication for individual voters as well as for electorates.

Keywords: politics, interdependence, networks, contexts, communication

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