- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
Networks of communication among interdependent citizens constitute the connecting tissue between citizens and electorates, revealing an electoral whole that is different from the sum of its citizen parts. These communication networks, in turn, reflect the social contexts within which an actor is imbedded, thereby bridging the micro-macro divide in our understanding of electoral politics. Belonging to a group and developing corresponding political loyalties is not simply a matter of individual characteristics and circumstance. Rather, it is a matter of being connected to the group through networks of communication and association. These patterns of interdependence produce profound implications that are not only substantive and theoretical but also methodological and profoundly dynamic. Indeed, new platforms for studying political communication continue to emerge, and they carry the potential for further transformations in the ways that we understand the consequences of political communication for individual voters as well as for electorates.
Robert Huckfeldt is Distinguished Professor of Political Science at the University of California, Davis. He has written several books and a series of articles on the roles of social contexts and social networks for diffusion, persuasion, and conflict in politics.
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