- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
According to Schattschneider (1942, 1), political parties “created democracy, and … democracy is unthinkable” without them. This chapter makes a case for attending to the sounds of partisanship by (1) discussing the importance of listening to partisan messages, (2) examining the major findings on the uses and effects of party labels and partisan styles in the United States, (3) addressing unanswered questions in this area, and (4) showing how the talk surrounding the political parties in the United States, to date at least, underscores their indispensable roles in the polity.
Sharon E. Jarvis (Ph.D., University of Texas at Austin, 2000) is an Associate Professor of Communication Studies and Associate Director of the Annette Strauss Institute for Civic Life at the University of Texas at Austin where she teaches and conducts research on political communication, language use and persuasion. She is the author of The Talk of the Party: Political Labels, Symbolic Capital & American Life (Rowman & Littlefield) and a co-author of Political Keywords: Using Language that Uses Us (Oxford University Press). Her articles, chapters, and reviews have appeared in Journal of Communication, Political Communication, Political Psychology, American Behavioral Scientist, Communication Quarterly, Communication Studies, Journal of Computer Mediated Communication, Rhetoric and Public Affairs, Electronic Journal of Communication, Communication Research Reports, Communication, Culture & Critique, Howard Journal of Communications among other outlets.
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