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date: 25 August 2019

Abstract and Keywords

This chapter focuses on the patronage, financing, and sponsorship of art in ancient Greece and Rome, from sculpture to portraiture and triumphal arches. It begins by analyzing issues of patronage surrounding the east pediment of the Temple of Zeus at Olympia, before turning to the collaboration between Pericles as patron and Phidias as master designer in the reconstruction of the Acropolis in Athens. It then examines how artists gained more agency in the fourth century, in part because of the cultural and political interstices that opened up between the dominance of poleis such as Athens or Elis as patrons. It also looks at the Ptolemies and Attalids as the most prolific patrons during the Hellenistic period, along with Roman kings as the primary sources of patronage, including Augustus, Tiberius, and Nero. The chapter concludes by considering private individuals as patrons and collectors of visual arts such as funerary art.

Keywords: agency, ancient Greece, ancient Rome, art, financing, kings, patronage, sponsorship, Temple of Zeus, visual arts

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