Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2022. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 26 June 2022

Abstract and Keywords

This article has been commissioned as part of the forthcoming Oxford Handbook of Music Revival edited by Caroline Bithell and Juniper Hill. Before each feature screening since 1992, the Hawai‘I movie theater chain Consolidated Amusement has projected a well-known trailer that embeds icons of the Hawaiian Renaissance through its portrayal of traditional hula dancers accompanied by the sounds of ancient chant and drums. Hula and chant link firmly to identity expression in these islands, raising questions concerning the trailer’s ongoing role as the longest running trailer in Hawai‘i’s history. Drawing from interviews with the producer, public surveys, and writings of Native Hawaiian scholars, this chapter examines the cinematic image of the trailer as a vehicle for cultural meaning. Far from being a simple promotional device of the entertainment industry, this trailer engages contemporary perceptions of place and culture in an ethnically pluralistic Hawai‘I that continues to embrace the values of the 1970s Renaissance period through revivalist imagery that frames political and cultural action in a post-Renaissance world.

Keywords: trailer, cinematic, revival, post-renaissance, hula, Hawai‘i, image

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.