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date: 25 February 2020

Abstract and Keywords

This article has been commissioned as part of the forthcoming Oxford Handbook of Music Revival edited by Caroline Bithell and Juniper Hill. Before each feature screening since 1992, the Hawai‘I movie theater chain Consolidated Amusement has projected a well-known trailer that embeds icons of the Hawaiian Renaissance through its portrayal of traditional hula dancers accompanied by the sounds of ancient chant and drums. Hula and chant link firmly to identity expression in these islands, raising questions concerning the trailer’s ongoing role as the longest running trailer in Hawai‘i’s history. Drawing from interviews with the producer, public surveys, and writings of Native Hawaiian scholars, this chapter examines the cinematic image of the trailer as a vehicle for cultural meaning. Far from being a simple promotional device of the entertainment industry, this trailer engages contemporary perceptions of place and culture in an ethnically pluralistic Hawai‘I that continues to embrace the values of the 1970s Renaissance period through revivalist imagery that frames political and cultural action in a post-Renaissance world.

Keywords: trailer, cinematic, revival, post-renaissance, hula, Hawai‘i, image

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