Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 02 April 2020

Abstract and Keywords

This article discusses the relatively unexplored relationship between propaganda and pleasure. In order to develop a more complex account of propaganda’s dependence on pleasure, it moves from Freud to the Frankfurt School (especially the work of Kracauer, Adorno, and Benjamin), teasing out implicit theories of pleasure’s relationship to propaganda, before assessing in this context Jacques Ellul’s account of propaganda as fulfilling the fundamental needs of citizens in twentieth-century modernity. The article concludes by showing how the fiction of James Joyce, taken as an exemplar of literary modernism, engages with questions of propaganda and pleasure (in part in response to the British World War I propaganda campaign) through a mobilization of multiple forms of pleasure designed to disrupt the persuasive power of propaganda.

Keywords: pleasure, Kracauer, Siegfried, Freud, Sigmund, Benjamin, Walter, Joyce, James, Ellul, Jacques, modernism, World War I, British (propaganda)

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.