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date: 29 March 2020

Abstract and Keywords

This work speaks to key elements defining the relative operations of pro- and antislavery propagandas generated in North America and Brazil. The central concern of the analysis is to highlight the manner in which Brazilian approaches to slavery and publicity were radically different from those generated in North America, or indeed in any other part of the African slave diaspora. Particular emphasis is placed on the performative and exhibitionistic elements in Brazilian antislavery propaganda. Martyrology, fetishism, and syncretic religion are given particular emphasis in the early parts of the analysis, and a comparative reading of North American and Brazilian graphic-print satire provides the central focus for the latter parts.

Keywords: North America, Brazil, abolitionism, fetishism, syncretic religion, martyrology, advertising, print satire

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