Abstract and Keywords
This chapter provides an overview of the mechanisms and content of Chinese propaganda, but focuses principally on developments since 1989, when the Tiananmen Square massacre proved a public relations disaster for the People’s Republic. Chinese propaganda has, since 1989 recognized two important issues: (1) China’s commitment to a “peaceful rise” as an global actor requires a more nuanced international propaganda strategy that has started to tilt toward public diplomacy; and (2) the Chinese must now communicate with two distinct constituencies—international and domestic—and embrace all media platforms available to do so. However, the Chinese have encountered problems with this strategy; namely, the development of a single, consistent message, and inconsistencies between the message and the behavior of the Chinese government.
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