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date: 05 April 2020

Abstract and Keywords

This chapter provides an overview of the mechanisms and content of Chinese propaganda, but focuses principally on developments since 1989, when the Tiananmen Square massacre proved a public relations disaster for the People’s Republic. Chinese propaganda has, since 1989 recognized two important issues: (1) China’s commitment to a “peaceful rise” as an global actor requires a more nuanced international propaganda strategy that has started to tilt toward public diplomacy; and (2) the Chinese must now communicate with two distinct constituencies—international and domestic—and embrace all media platforms available to do so. However, the Chinese have encountered problems with this strategy; namely, the development of a single, consistent message, and inconsistencies between the message and the behavior of the Chinese government.

Keywords: Chinese propaganda, Chinese public diplomacy, Tiananmen Square, Chinese government

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