Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 05 April 2020

Abstract and Keywords

This chapter provides an overview of the mechanisms and content of Chinese propaganda, but focuses principally on developments since 1989, when the Tiananmen Square massacre proved a public relations disaster for the People’s Republic. Chinese propaganda has, since 1989 recognized two important issues: (1) China’s commitment to a “peaceful rise” as an global actor requires a more nuanced international propaganda strategy that has started to tilt toward public diplomacy; and (2) the Chinese must now communicate with two distinct constituencies—international and domestic—and embrace all media platforms available to do so. However, the Chinese have encountered problems with this strategy; namely, the development of a single, consistent message, and inconsistencies between the message and the behavior of the Chinese government.

Keywords: Chinese propaganda, Chinese public diplomacy, Tiananmen Square, Chinese government

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.