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date: 28 March 2020

Abstract and Keywords

Minority recruitment has become increasingly important topic for both researchers and practitioners. To shed light on this topic, this chapter discusses targeted diversity recruitment. Specifically, the chapter reviews the literature surrounding strategic recruitment efforts (e.g., diversity messages and images in formal recruitment advertisements) as it relates to targeted recruitment efforts. Further, this chapter discusses how organizations send subtle and often unintentional signals during the recruitment process that influence how applicants evaluate organizations during recruitment activities. In addition, we discuss several existing gaps in the literature and identifies directions for future research and practice.

Keywords: targeted recruitment, personnel recruitment, diversity recruitment, minority employees, signaling theory

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