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date: 07 April 2020

Abstract and Keywords

This chapter examines one aspect of recruitment research and practice—how recruitment effectiveness has been studied and how aspects of research design have influenced the focus of our learning and the potential generalizability of research findings. Using the Staffing Cycles Framework as a guiding point of reference, this chapter reviews empirical research examining the range of measures that have been used as dependent variables in the recruitment evaluation research. Four major findings are discussed: (1) measures of attitudes and intentions, not behaviors, dominate empirical research; (2) studies that have examined quality and quantity of applicants and potential employees are limited; (3) studies vary in the extent to which they clearly delineate among the temporal and sequential processes of recruitment; and (4) recruitment research is populated by a large percentage of studies of college students in laboratory settings. Implications of these findings for interpretations of research findings and recommendations for future research are discussed.

Keywords: attitudes, behavior, dependent variables, effectiveness, evaluation, outcomes, recruitment, research design, staffing

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