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date: 28 March 2020

Abstract and Keywords

This article adopts the premise that technology in general, and Internet-based communication tools and social media in particular, have fundamentally changed the nature of recruitment. However, theory and scholarship on recruitment has  not  kept pace with this rapidly changing landscape. This article suggests that electronic job boards, recruitment Web sites, and social media platforms such as LinkedIn are not simply more efficient electronic versions of paper-based job postings, classified ads, or employee referrals. Instead, we suggest that Internet-based technology has changed the nature of organizational communication, recruitment practices, and job seeker expectations in ways that warrant substantial additional research attention. Thus, this article has two primary purposes: to identify key ways technology-based recruitment is changing recruitment paradigms and to identify a future research agenda to aid scholars in pursuing these issues.

Keywords: internet, recruitment, paradigm, media richness, customization, push-pull, decentralization

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