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date: 28 March 2020

Abstract and Keywords

This chapter describes how an organization’s image and favorable reputation for social and environmental responsibility can help it recruit and attract prospective employees. Research on the nature of organizational reputation and its effects on employee recruitment is reviewed, with emphasis placed on one type of reputational asset: an organization’s image relating to its corporate social performance (CSP). Through a review of the literature on CSP image and employee recruitment, this chapter summarizes what is currently known, identifies unanswered questions and future research needs, outlines methodological considerations for the study of CSP and recruitment, and highlights recent empirical support for three signal-based mechanisms that explain why job seekers tend to be more attracted to recruiting organizations that have favorable CSP images. Suggestions are offered for recruiting organizations that wish to leverage their CSP image to attract high-performing employees.

Keywords: recruitment, recruiting, organizational attractiveness, corporate social performance, corporate social responsibility, organizational reputation, organizational image, signals, organizational prestige, perceived fit

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