Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 15 December 2019

Abstract and Keywords

Thinking and reasoning enter into the practice of business in limitless ways. Basic and applied cognition researchers stand to gain by increasing their awareness of each other's work. To foster interaction, this chapter provides an introduction to applied cognitive research in the main areas of business academia, which collectively map out a large range of business practice: consumer behavior within marketing, organizational behavior within management, management science within operations, behavioral finance within finance, and behavioral accounting within accounting.

Keywords: cognition, business, consumer behavior, organizational behavior, management science, behavioral finance, behavioral accounting

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.