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date: 15 December 2019

Abstract and Keywords

Thinking and reasoning enter into the practice of business in limitless ways. Basic and applied cognition researchers stand to gain by increasing their awareness of each other's work. To foster interaction, this chapter provides an introduction to applied cognitive research in the main areas of business academia, which collectively map out a large range of business practice: consumer behavior within marketing, organizational behavior within management, management science within operations, behavioral finance within finance, and behavioral accounting within accounting.

Keywords: cognition, business, consumer behavior, organizational behavior, management science, behavioral finance, behavioral accounting

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