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date: 18 February 2020

Abstract and Keywords

This chapter explores Paramount’s business campaign in Japan during the decade following the Allied occupation. Focusing on the studio’s branch office run by Metori Nobuo in Tokyo, it explores the diverse ways in which the company constructed and disseminated a widespread entertainment culture across the island nation. Key to this effort was the presentation of Paramount culture as “respectable” and “modern” entertainment. Looking at this cross-cultural process not only reveals “Hollywood entertainment” as a hybrid creation formed by Japanese bridge figures but also illustrates the role U.S. studios played in enlivening Japan’s cinematic culture in an era of robust local filmmaking. In the end, this case study helps us understand Hollywood’s contested but hegemonic influence in postwar Japan.

Keywords: Hollywood, Paramount, Japan, Metori Nobuo, hybridity, entertainment

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