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date: 29 February 2020

(p. 793) Index

(p. 793) Index

absolutism, 10, 11, 388, 484–6
accessus ad auctores, 343, 346, 358
Achilles, 46, 73, 74, 104, 225
Achilles Tatius, 280, 281, 283, 286
Acker, Kathy, 588
Addison, Joseph, 538, 561, 562, 566
Aelius Theon, 256, 282
Aeschines, 57, 61, 144, 152, 155n4
Aeschylus, 27n2, 99, 100, 109
aesthetics, 19, 257, 523, 564
African American rhetoric, 599–611
and civil rights movements, 600, 602–4, 606
and critique of traditional rhetoric, 607–8
and ecology, 23, 600, 601–2, 605, 608, 609n2
and globalization, 23, 599, 605, 607, 610n6
and literature, 605–6
and non-Western rhetoric, 600
and race as performance, 23, 600, 604, 605
and race as social construction, 606, 609n1
and race as symbolic action, 23
and rhetorical practice, 607
and slavery, 602, 605, 608
and suffrage movements, 603
Africanus, Scipio, 186, 187
Agamben, Giorgio, 192
agōn
in epic, 228
in historiography, 11, 64–5
in law, 618, 621
in Old Comedy, 16, 110, 112
in philosophy, 222n4
in politics, 11, 60, 186, 188, 191, 480, 583, 590, 595, 632
in tragedy, 16, 98, 100–2
agonistics. See agōn
Agricola, Rudolf, 399, 401, 402, 403, 404, 412, 425, 439, 450
Agrippa, Heinrich Cornelius, 389, 392, 393
Alain de Lille, 318, 319, 361
Alberic of Monte Cassino, 360, 382
Alberti, Leon Battista, 21, 381, 462–5, 472, 507, 510, 512, 514, 516, 518fig. 40.7A
Alciati, Andrea, 383, 509
Alcidamas, 56, 88
Alcuin, 318, 372
Al-Farabi, Abu Nasr, 323
allēgoria. See allegory
Allende, Elizabeth, 588
alliteration, 146, 331, 537
Alsted, Johann Heinrich, 380
Altman, Joel, 451
Amalfi, Lawrence of, 318
Ambrose (saint), 302–3
Ameipsias, 109
Amyot, Jacques, 389, 394, 395, 438, 483
analogy, 13, 99, 124, 129, 146, 151, 289, 334, 349, 429, 432, 472, 501–2, 537, 684, 687
anaphora, 331, 445, 456, 457, 500
Anaxagoras, 112
Anaximenes of Lampsacus, 38, 59, 78, 164
Anselm of Besate, 318
antilogiae, 38, 69, 76, 125, 126, 129, 145, 206. See also dissoi logoi
antimetabole, 454, 667
Antiphon
and antilogiae, 69, 76, 145
and eikos, 44
declamation in, 88
forensic rhetoric in, 44, 103, 145
and stasis, 76
Tetralogies, 37, 38, 69, 76
(p. 794) antithesis, 17, 71, 219, 458, 507, 667
Antonius, Marcus, 162–3, 174, 185, 186, 189, 207
apatē, 110
Aphthonius, 41, 415, 443, 451, 498, 503n4
apostrophē, 18, 237, 238, 240, 249, 462, 499, 503n7
appropriateness. See decorum
Apuleius, 18, 257, 263, 280, 284–5, 286, 302
Aquinas, Thomas (saint), 343, 418
architecture, 505–22
and arts of rhetoric, 512, 514
and audiovisual wordplay, 507
and decorum, 516
and ekphrasis, 510, 520
and iconography, 509
and memoria, 21, 505, 510
and ornament, 21, 505, 507, 509
and persuasion, 21, 512–3
and practical wisdom, 21
and propaganda, 509
and style, 516
and verecundia, 510
Arendt, Hannah, 11, 189–90, 627–34
Aretino, Pietro, 391, 465, 466, 468
argumentatio. See oration, parts of
argumentation, 661–71
audience in, 665
dialectic in, 24, 663
effectiveness in, 666, 668, 670
and expansion of rhetorical field, 666–7
and formal logic, 664
history of, 663–5
as hybrid discipline, 24
interdisciplinary nature of, 662
modern revival of, 661, 664, 666–8
moves in, 662
and the New Rhetoric, 662, 665
and pragma-dialectics, 24, 664
reasonableness in, 662, 664, 668, 670
strategic maneuvering in, 24, 669–70
argumentum, 283, 284, 345
argumentum in utramque partem, 17, 392, 400, 444, 451, 458, 491. See also dissoi logoi
Ariosto, Ludovico, 391
Aristides, Aelius, 88, 90, 151, 261–3, 479
Aristophanes, 16, 36–7, 44, 59, 105. See also Old Comedy
Aristotle, 133–41
and allegory, 91–2
argumentation in, 24
on artistic proofs, 39
on contradiction, law of, 145
definition of rhetoric in, 4
deliberative rhetoric, views on, 39, 45, 60, 87, 134, 135, 137, 140–1
dialectic in, 136, 139
and discipline of rhetoric, 38
on dissoi logoi, 13, 135
doxa in, 135, 138
eikos in, 70, 76, 93, 139
on enthymēmē, 39, 134, 135, 138
on epic, 91
epideictic rhetoric, views on, 39, 45, 60, 65, 87, 134
on ēthos, 39, 45, 66, 136, 140, 141
forensic rhetoric, views on, 39, 45, 60, 87, 134
on genres of rhetoric, 45
hermeneutics in, 93
on humour, 110
on invention, 39, 126
on logos, 39, 66, 140
mimēsis in, 91, 92
and mixed constitution, 188
nonartistic proofs in, 39, 135
on pathos, 39, 66, 135, 140
pedagogy in, 75, 143
persuasion in, 126, 139–40
pistis in, 136
and poetics, 18
Politics, 133–4, 135, 139
practical wisdom in, 13, 137, 140–1
on prose style, 291
Rhetoric
completeness of, 134
relative autonomy in, 138
and rhetorical theory, 74
Sophistical Refutations, 143
sophists, exclusion of, 143, 144, 145, 146, 149, 154
and technē, 74, 139
theater, views on, 91
on topics, 39, 41
on tragedy, 93
arrangement, 19, 24, 79, 344, 588, 653, 656, 673, 679, 681
ars arengandi, 316, 330
(p. 795) ars dictaminis, 316, 319, 330–1, 335, 360, 382, 478
ars epistolandi. See epistolography
ars inveniendi. See invention
ars memoriae. See memory
ars poetriae, 353
ars praedicandi, 15, 333, 334, 349, 381, 382
arts (ancient Roman), 289–99. See also architecture; music; sculpture; visual arts
and cognition, 21, 293–7
and cosmic order, 295, 296–7
and custom, 295
and decorum, 21, 290
ekphrasis in, 294, 296
enargeia in, 292
and evidentia, 21
and evolution of oratory, 291
and materia, 293–4
multimedia, 293
and ornamentation, 21, 290, 295, 297
and philosophy, 295–6
and Platonism, 297
rivalry with rhetoric, 289–97
arts (canons) of rhetoric, 28n13, 153, 209, 210, 294, 316, 326n3, 332, 344–6, 366, 379–80, 381, 417, 418, 426, 471, 512, 514, 516, 528, 548, 564, 587–9, 620, 663, 673, 710, 714. See also arrangement; delivery; invention; memory; style
Ascham, Roger, 451
Asclepius, 263
Ash, Rhiannon, 11, 195–204
Asianism. See style
Aspasia, 583, 589
Astell, Ann, 334
astronomy, 424, 425, 429
Athenagoras, 55, 61
Atticism. See style
auctoritas, 181, 185, 354, 480
Augustine, 15, 301–12
and Ambrose, 302–3
biography of, 301
and Cicero, 301, 303, 305
critique of rhetoric, 302
definition of rhetoric, 4
dialogue in, 303
figurative language in, 342
and hermeneutics, 19, 304, 341–3
and homiletics, 303–10
audience for, 303, 304
clarity in, 303, 305
decorum in, 303
ēthos in, 306
force in, 309
and North African writers, 302
officia oratoris in, 15, 305–6
prosōpopoēia in, 309
on res/verba, 303
on style, 306–7, 309
Austin, Gilbert, 17, 566, 622
Averlino, Antonio Piero del (Filarete), 465, 516
Avicenna, 323
Babbitt, Susan, 728–9
Baca, Damián, 591
Bach, Johann Sebastian, 381
Bacon, Francis, 4, 393, 406, 426, 524, 550
Baker, John, 400, 404
Bakhtin, Mikhail, 368, 379
Barbaro, Daniele, 509
Barnett, Harold, 736
Barth, Else, 664
Barthes, Roland, 3, 24, 26, 27n6, 143, 149, 153, 489, 613, 674–5
Bartoli, Daniello, 441
Bartsch, Shadi, 13, 215–24
Basin, Thomas, 372–3
Batstone, William, 249, 250n13
Baudriallard, Jean, 619
Baxandall, Michael, 463, 472n1, 507
Beaugrande, Robert de, 656
Bede, Venerable, 318
belles lettres, 7, 523, 527, 528, 529–30, 536, 549
Bellori, Giovanni Pietro, 289, 290, 296, 297, 298n1, 465
Bender, John, 27n3, 27n7, 742
Berger, Harry, 490, 497, 699
Bernard, Richard, 398
Betz, Hans Dieter, 650, 651–2, 653
Bible, 15, 305, 346, 541
Biesecker, Barbara, 692
bio-rhetoric, 2, 5, 747
Bitzer, Lloyd, 525
Blair, Hugh, 7, 17, 530, 531, 536, 549, 559
Bloch, Maurice, 34
Bodin, Jean, 484, 485
(p. 796) Boethius, Anicius Manlius Severinus, 19, 319, 321, 346, 359, 663
Bogost, Ian, 2, 26, 759–71
Bolter, Jay David, 761
Bolzoni, Linda, 507
Bompaire, Jacques, 153, 154
Booth, Wayne, 279
Bormann, Dennis, 525
Bracciolini, Poggio, 377, 510, 512
Bruni, Leonardo, 10, 384, 479–82
Brunschwig, Jacques, 149
Buchanan, Richard, 714
Burgh, James, 565
Burke, Kenneth, 5, 86, 87, 89, 601, 655, 666, 683, 686, 710, 733, 737, 741
Bush, George W. (president), 641
Callias, 59
Callicles, 123, 124, 125, 625, 626
Callimachus, 1, 27n1
Camargo, Martin, 315, 335
Cameron, Averil, 306, 307
Camillo, Giulio, 382, 517
Campbell, George, 524–7, 531, 536, 538, 549, 613
Campbell, Karlyn Kohrs, 573–6, 578, 637–47
Capella, Martianus, 317, 318, 326n3
Caravaggio, 20, 466
Carey, Chris, 11, 63–71
Carneades, 205–6
Carson, Anne, 239
Carson, Rachel, 25, 721–3, 736
Carter, Jimmy (president), 638
Cassin, Barbara, 14, 143–56, 281
Cassiodorus, 318, 345, 348
Castiglione, Baldassare, 392, 439, 452, 509–10, 511fig. 40.3, 514fig. 40.5
Catherine of Siena, 337–8
Cato (the Elder), 161, 162, 175, 195, 198, 205–7, 221, 291, 468, 517, 531
Catullus, 17, 230, 238, 240, 241, 245, 246–8, 250n13, 271
Caussin, Nicholas, 380
Cawsey, Suzanne, 332
Cervantes, Miguel de, 439
Chaitin, Gilbert, 24, 683–94
Chantraine, Pierre, 147, 148
character. See ēthos
Chariton, 280
chreia, 90, 650
Chrysippus, 216, 222n6
Church Fathers, 357, 613
Cicero, Marcus Tullius
and ars, 209, 212
on art, 289–90
on arts (canons) of rhetoric, 209, 210
and circumstantiae, 343, 346
and civil society, 185, 208, 210, 213
and De inventione
as earliest Latin handbook, 164–5
in Middle Ages, 315
and De oratore
characters in, 211
dialogue form of, 211, 212
and declamation, 227
and decorum, 191
on education
in De inventione, 207–8
in De oratore, 207–11
and eikos, 202
and emotion, 189
and equality, 184–5
form and content in, 212
on historiography, 195, 199
on humor, 326n6
on ideal orator, 208
and ingenium, 209, 210, 212
and knowledge, 209
and law, 173
and legal hermeneutics, 343
and morality, 213
as novus homo, 160
and persuasion, 185
and politics, Renaissance, 387–8
and politics, Roman, 183, 184, 185–6
rediscovery of manuscripts of, 377–8
on rhetors, 315, 325n1
and sensus communis, 10
on Stoicism, 216
style of, 165
circumstantiae, 19, 167, 282, 343, 346, 397–8, 400, 401, 402–3, 404, 405, 406
civilis ratio, 12, 329, 478, 527
Cixous, Hélène, 28n17, 588
Cleanthes, 216, 219, 222n6
(p. 797) Cleon, 56, 60, 61
Clinton, William Jefferson (president), 641, 643
Coady, Tony, 728
Code, Lorraine, 25, 721–31
Coke, Edward, 400, 402, 404–6
Cole, Thomas, 34
Colet, John, 379, 383, 415
colores rhetorici, 228, 349
comedy (medieval), 365–74. See also Old Comedy
actio in, 16, 366, 367, 368, 372, 373
and anger, 371
arts of rhetoric in, 366
catharsis in, 366
and farce, 16, 365–6, 370
judicial rhetoric in, 16, 365, 366, 369, 371, 372
prosōpopoēia in, 366
and seriousness, 368
and Society of the Basoche, 16, 366–7, 369
comparative rhetoric, 34–5
compositio loci, 382
composition, 7, 20, 25, 127, 409, 413, 414, 415, 417, 419, 437, 450, 462–5, 467, 472, 512, 517, 518fig. 40.7A, 527, 530, 709–20. See also design
computational games, 2, 762, 764–6
confirmatio, 90, 210, 283, 322, 401, 439
Connolly, Joy, 9–10, 183–93
Conrad of Hirsau, 357
constitutiones, 326n3
contiones, 159, 183, 187, 207
controversiae, 167, 176, 195, 228, 229, 284, 395
Conybeare, Catherine, 15, 301–11
Cooper, Marilyn, 601–2
Copeland, Rita, 19, 318, 341–51, 353
Copernicus, Nicholas, 21, 424, 427, 428–9, 430, 432, 434n5
copia, 379, 399, 400, 403, 415, 439, 444, 464
Corax, 36, 43, 44, 75, 143, 444
Cott, Nancy, 572–3
Coupe, Lawrence, 733
Cox, Robert, 733
Cox, Virginia, 10, 329–40
Craig, Edward, 726
Crassus, Lucius Licinius, 163, 166, 175, 185, 188, 210, 216, 289, 290, 294–7, 387, 539
Cratinus, 109, 110, 113
critical race theory. See African American rhetoric
criticism. See literary criticism
Culler, Jonathan, 17, 237–51
Curtius, Ernst Robert, 368
Daly, Mary, 588
Dante Alighieri, 19, 246, 346–7
Darwin, Charles, 753
Daston, Lorraine, 547
Davis, Gregson, 244
de Man, Paul, 5, 543n3
Debray, Régis, 618–9
declamation, 12, 15, 267–77
characters in, 268, 269
and contradiction, 270
controversiae in, 167
creativity in, 270
as display, 88, 89, 267
in education, Greek, 12, 80, 90
in education, medieval, 316
in education, Renaissance, 410, 417, 419, 439, 443, 496
in education, Roman, 7, 15, 167–8, 227, 229, 255–6, 268, 269
and epic, 227–30, 231, 233
frivolity of, 274
and gender construction, 168
in historiography, 270
and history, 268
imaginary scenarios in, 267
and ingenium, 270
and law, 176, 272
and New Comedy, 270
and the novel, 280, 281, 282, 284, 285, 286
and poetry, 92, 272
and progymnasmata, 268
and rhetorical culture, 269
and Second Sophistic, 255–6
and social conflict, 272, 273
and social problems, 168
and stasis theory, 80
and style, 229
suasoriae in, 167, 230
as thought experiment, 270, 274
decline of rhetoric
early modern, 11, 486 (p. 798)
modern, 5, 27n7, 613–4
deconstruction, 695–707. See also Derrida, Jacques
critique of metaphysics in, 28n17
and dialectic, 701
and difference between philosophy and rhetoric, 695–6, 700, 703–5
and imitation, 698–9, 703
irony in, 25, 696, 701–2
and myth, 696, 697–9, 704
and pharmakon, 25, 695, 696, 697, 699, 700, 702
and Plato, 25, 696–707
and sophistry, 25, 696–9, 703
and truth, 695, 697
and writing, 695, 697–8
decorum, 20, 191, 290, 381, 431, 464, 465, 528, 565, 615, 633
Defoe, Daniel, 556
delectare, 15, 291, 461, 524
deliberative rhetoric, 9, 10, 11, 39, 45, 59–61, 87, 137, 257, 260, 329–30, 335, 478, 480, 482–3, 654. See also genres of rhetoric; politics
delight. See delectare
Demetrius, 40, 91
Demosthenes, 40, 45, 53, 55, 56, 57, 58–9, 61, 76, 539–40, 559
Derrida, Jacques, 24–5, 28n17, 154, 691, 695–707. See also deconstruction
Descartes, René, 385, 426, 535, 626
description, 11, 13, 404, 548, 551, 552, 607, 608
design, 709–20. See also composition
and accountability, 714
and arts of rhetoric, 710, 714
and composition, 25, 711–3
and digital writing, 713
and genre, 713
handbooks of, 712
and language standards, 711–2
and mass literacy, 711
rhetorical turn in, 712
and critique, 714, 715
and forethought, 710, 713
and persuasion, 710
and reader experience, 709, 713
and rhetoric, 710–1
and style, 710
and visual design, 714, 715
and visualization software, 716–7
dialectic. See also argumentation
and argumentation, 24, 663–5, 668–70
in Aristotle, 135–6, 138, 139, 141, 146
and education, 8, 12, 319, 324, 413, 414, 417
in humanism, 379
and law, 8–9, 397, 398–406
and logic, 28n14
in Plato, 39, 45, 123, 127–8, 397, 701
and poetics, 439
and science, 425–6, 429, 430, 431
Dickinson, Emily, 584, 588
digital media, 26, 759–71
and argumentation schemas, 766
and captology, 762
and collaboration, 763
and computerization, 759
and computational games, 764
and computational rhetoric, 26
and copyright, 763
and cybernetics, 26, 759–60
and digital rhetoric, 760
and disability studies, 767
history of, 759–63
and hypertext, 760, 761
and identity, 763
and ludology, 764
and memory theaters, 762
and multimodal composition, 26
and narratology, 764
and post-structuralism, 761
and pre-Socratic philosophy, 761
and procedural rhetoric, 26, 759, 764–5 (p. 799)
and propaganda, 760
and remediation, 761
and subaltern computational practices, 767
and Virtualpolitik, 765–6
and World Wide Web, 760, 762, 763
Dillon, John, 296
Dio, Cassius, 261
Dio of Prusa, 257, 261
Diodorus, 61
Diodotus, 60, 61
Diogenes of Citium, 205
Dionysius of Halicarnassus, 40, 61, 76, 91, 146
discourse analysis, 20, 655–6, 713
dispositio, 19, 24, 344, 346, 470, 471, 550–4, 588, 653, 656, 673, 679. See also arrangement; arts of rhetoric
Dissoi Logoi, 37, 145
dissoi logoi, 13, 35, 36, 37, 206. See also antilogiae; argumentum in utramque partem
in Antiphon, 37–8
and Old Comedy, 113
and omnicompetence, 37
and philosophy, 37
in tragedy, 104
docere, 15, 217, 291, 461
Dolce, Lodovico, 461, 465
Dominik, William J., 6, 26, 159–71
Donatus, Aelius, 344, 348, 411
Dossey, Leslie, 304, 307
Dow, Bonny J., 576
Doyle, Richard, 22, 745–58
Dressler, Wolfgang, 656
Du Breuil, Guillaume, 367, 370
Durand, Jacques, 674–5
Dybinus, Nicolaus, 349
education. See pedagogy
Ehninger, Douglas, 523
eikos
in Aristotle, 75, 93, 139
Corax on, 75
Gorgias on, 75
in historiography, 69, 70, 202
and law, 8, 43, 44, 70
in the novel, 282
Plato on, 75, 76
in poetics, 443
in tragedy, 101, 102
Eisenhower, Dwight (president), 643, 645
Eknath, Easwaran, 753
ekphrasis, 257, 283, 294, 383, 465, 471, 503n7, 506fig. 40.1, 510, 512, 520
Eliot, T. S., 238
elocutio, 342, 348, 367, 379, 439, 468, 472, 588, 654, 673–4, 675. See also style
elocutionary movement, 559–68
and acting, 564
and audience, 563
and delivery, 17, 549–68
and emotions, 564–5
and gesture, 564–6
history of, 560–1
and Methodism, 562
notation systems in, 566
and print, 561
and pronunciation, 560, 564, 565, 567n1
public lectures in, 562
Elyot, Thomas, 399, 440
emotions. See pathos
Empedocles, 88, 92
enargeia, 17, 18, 280, 283, 292, 404, 424, 461, 520, 525–6
encomia, 44, 88, 90, 91, 257, 260, 261, 262, 280, 293, 369, 429, 479, 483, 509, 510
Enders, Jody, 16, 365–74
endoxa, 138, 425, 527
energeia, 18, 141, 538, 543n4
Engel, Johann, 615
Enlightenment, 7, 14, 21, 486, 524, 527, 530, 531, 541, 542, 543, 547, 550, 551, 556, 561, 613, 621, 734
Ennius, 160
Enos, Richard Leo, 8, 173–82
Enterline, Lynn, 18, 451, 489–504
enthymēmē, 21, 39, 134, 135, 138, 149, 426, 427, 429
environment, 25–6, 733–43
and anthropocentrism, 26, 734, 742
as a crisis discipline, 733 (p. 800)
and eco-rhetoric, 733, 734, 739
ethico-epistemic approach to, 735
and critique, 735
and economy, 741
and law, 741
and politics, 741
and religion, 741
and social systems, 740
and nonhuman rhetorical agency, 26, 742
practico-political approach to, 735
and optimism, 738
and political economy, 736
spatial critique in, 735, 736
temporal critique in, 735, 737
and rhetorical environmentality, 735, 741–2
terministic screens in, 739
epainos, 64, 87
epic, 17, 225–35
antithesis in, 17
and declamation, 17, 225, 227–9, 230–3
ēthopoēia in, 230
and historiography, 66, 67, 199
and Homeric models, 91, 94, 103, 225–6
hyperbole in, 17, 232, 233
monologues in, 230
paradox in, 17, 231, 233
sententiae in, 17
speeches in, 225
style in, 229
as verse declamation, 230
virtuosity in, 234
Epicurianism, 28n17, 216, 221n1, 222
epideictic rhetoric. See also genres of rhetoric
Aristotle on, 39, 45, 87
as basis of Greek education, 91
in historiography, 11, 64, 65
and literacy, 88
as literary prose, 88, 178, 181
in lyric, 243, 250n7
in Old Comedy, 111
as persuasion, 87, 89
in poetics, 19, 86–91, 92, 93, 94
and politics, 60, 87, 335, 387, 391, 392, 478, 479, 480, 483, 643
praise and blame in, 87
and science, 426, 429
in Second Sophistic, 170, 257, 260, 345
epistēmē, 125
epistemology, 7, 217, 296, 525, 526, 537. See also social epistemology
epistolography, 10, 14, 220, 329, 330, 331, 337, 338, 381, 382, 651, 652, 653, 656
epitaphios logos, 39, 88, 637
Erasmus, Desiderius, 379, 383, 399, 403, 404, 415, 439, 442, 483, 491, 517
ethics, 122, 133, 134, 136, 137, 138, 141, 154, 181, 216, 221n1, 243, 259, 260, 272, 302, 369, 415, 459, 484, 505, 517, 554
ēthopoēia, 18, 90, 230, 280, 366, 498
ēthos
in Aristotle, 39, 66
in historiography, 66
in law, 45, 46
in Lysias, 45
and persuasion, 39, 66, 136, 140, 141, 666, 725
in poetry, 86, 226, 355, 443
in politics, 187, 189, 191, 480, 528, 529, 530, 532
in science, 22, 429, 548, 554–6, 750
Eupolis, 113
Euripides, 16, 97, 100, 101, 102, 103, 109, 110, 115
exordium. See oration, parts of
Eyman, Douglas, 766
fable, 41, 90, 92, 94, 166, 183, 184, 282
Fabre, Adolphe, 368
fabula, 283, 284, 285, 286, 345
Fahnestock, Jeanne, 427, 667
fallacies, 664, 665, 669, 736
Fantham, Elaine, 210
farce. See comedy
feminism, 23, 583–97. See also gender
affective language in, 22
in communication studies, 573, 576
definition of, 572
and dialogue, 22
and expanded range of artifacts, 23, 577, 578, 579, 588
and feminine style, 22, 574–80
essentialism of, 576, 578
and ideology, 577
and inductive reasoning, 576
and personal tone, 575 (p. 801)
as response to oppression, 574, 575, 578–9
and rhetorical form, 577–8
as stylistic strategy, 574, 575
and testimony, 574
first-wave, 584
and heteronormativity, 586
and historical narrative, 572
and histories of rhetoric, 583, 586
and induction, 22
and listening, 594
and male domination, 585
and new rhetorical theories, 591–2
and persuasion, 586
and public advocacy, 574, 577, 579
and recovery of texts by women, 23, 579, 590
and rereading of canon, 23, 587, 590
and actio, 589
and dispositio, 588
and elocutio, 588
and inventio, 587–8
and kairos, 589
and memoria, 588
and proofs, 589
and topoi, 587
and reproductive rights, 585–6
second-wave, 585–7
and silence, 593–5
and the suffragists, 584
third-wave, 587–93
and women’s rights, 573
Feyerabend, Paul, 753, 754
fiction. See novel
figurative language. See also metaphor; metonymy
and apostrophe, 249
and architecture, 21, 505, 507, 509, 516
and figured speech, 261
in law, 614, 616
and literary criticism, 19, 342, 347, 349
and pedagogy, 379
in philosophy, 14, 28n12, 535, 537, 539–43
in psychoanalysis, 24, 683, 691
restriction of rhetoric to, 5
in science, 424, 549
and semiotics, 673, 674–5, 677
and theater, 452, 494, 667
Firestone, Shulamith, 571–2
Fitzgerald, William, 10, 246, 248, 250n9
Flaccus, Calpurnius, 167
Fletcher, John, 442
Fludd, Robert, 506fig. 40.1
Fogg, B. J., 762
Ford, Gerald (president), 23, 638, 639
forensic rhetoric. See also genres of rhetoric; law
Aristotle on, 39, 45, 87
and declamation, 269, 273
and historiography, 70, 201, 203
and literary criticism, 19
and New Testament studies, 651, 652, 654
and pedagogy, 167, 210
and politics, 187, 189
in the Second Sophistic, 260
and theater, 16, 98, 101, 102, 365, 366, 367, 368, 372, 373
Fortunatianus, 3
Foss, Sonja, 590–1
Foucault, Jean Bernard, 434n8
Foucault, Michel, 14, 614, 667
Fracastoro, Girolamo, 441
Fraunce, Abraham, 380, 443
Fredal, James, 589
Freud, Sigmund, 152, 683, 684, 687
Fricker, Miranda, 727
Fronto, 90, 170, 257
Frydman, Benoît, 615
Fulkerson, Richard, 713
Fuller, Margaret, 588
Fumaroli, Marc, 324, 387, 395
Furetière, Antoine, 614
Fuscus, Arellius, 270
Gagarin, Michael, 8, 43–52
Galen, 81
Galileo, Galilei, 21, 424, 426, 428, 429, 430–2
Galison, Peter, 547
Gallet, Bernard, 148, 155
Gallio, Junius, 270
Gallus, Plotius, 163
Garver, Eugene, 13, 133–41
Gascoigne, George, 18, 494, 500–2
Gasset, Jose Ortega y, 1
Gellius, Aulus, 205, 206
(p. 802) gender, 22, 571–81. See also feminism
and actio, 28n18, 496, 497–8
and classical models, 503n5
construction of, 6, 18, 22, 159, 161
and cross-voicing, 496–502
and female/male binary, 490
and philosophy, 28n12
and poetry, medieval, 355–8, 361
and progymnasmata, 503
and prosōpopoēia, 498–502
in Second Sophistic, 258–9
and social power, 493
and symbolic order, 490
and training in Latin, 489, 494–5
and transvestite performance, 489, 496
and verbal power, 491–3, 502
and vernacular manuals, 494, 503n1
Geoffrey of Vinsauf, 19, 315, 319, 344, 349, 360–1, 367, 372, 411, 420
George of Trebizond, 320, 378, 390, 391, 478
Gerbert of Rheims, 318
Gianfigliazzi, Rinaldo, 481
Gingerich, Owen, 430
Glenn, Cheryl, 23, 583–97, 587
Goldsmith, Oliver, 540, 541, 562
Goodrich, Peter, 9, 613–24
Gordon, Thomas, 539
Gore, Al (vice-president), 736
Gorgias, 35, 36, 37, 67
deception in, 110
Defense of Palamedes, 44, 88, 92
and deliberative rhetoric, 143, 625
and eikos, 75
Encomium of Helen, 44, 75
and epideictic performance, 88, 144, 145, 147
on figures of speech, 146, 154
forensic persuasion in, 44, 45, 75, 143
kairos in, 111, 147
and model speeches, 38
On Non-Being, 44, 145
and Old Comedy, 110
and pedagogy, 67, 75, 78, 79, 123
persuasion in, 1, 16, 78–9, 86, 102, 110, 113, 115, 117, 121, 123, 125, 139
Goring, Paul, 17, 559–68
Gower, John, 334–5
Gowland, Angus, 10, 477–88
Gracchus, Gaius, 162, 176, 293
Gracián, Baltasar, 442
grammar, 13, 20, 90, 315, 317, 318, 341, 347, 348, 353, 411, 413, 419, 438, 445, 651, 652, 657, 673, 676, 681, 716
Gréban, Arnoul, 368
Gregory the Great, 510
Gregory of Nazianzus, 155n2, 503n6
Greene, Robert, 442
Griffin, Cindy, 590–1
Gross, Alan, 425, 434n5
Gross, Daniel, 433n2, 542
Grusin, Richard, 761
Guarini, Battista, 410
Guarino da Verona, 320, 326n4, 383, 410–1
Gunderson, Erik, 15, 267–77
Habermas, Jürgen, 9, 184, 550, 627, 667, 754
Habinek, Thomas, 20, 289–99
Hall, Jon, 17, 225–35
Halliday, Michael, 24, 673, 676, 677–8
Halloran, Michael, 711
Handel, George Frideric, 381
Haraway, Donna, 725
Hardwig, John, 725
Harris, Edward M., 6, 53–62
Harvey, Gabriel, 440, 449
Harvey, Howard, 366, 369
Hathaway, Neil, 354
Havelock, Eric, 6, 36
Heath, Malcolm, 12, 73–83
Hecataeus, 64, 65
Hegesippus, 53
Heidegger, Martin, 28n17, 150–1, 626, 629
Heliodorus, 438, 442
Henley, John, 562–4
Heracles, 37, 61, 99, 105, 444
Heraclitus, 144, 147, 150
Hermagoras, 41, 46, 164
hermeneutics, 19, 93, 94, 304, 341–3, 346, 379, 615, 616, 675, 697, 727. See also literary criticism
Hermocrates, 57, 61, 255
Hermogenes, 41, 88, 89, 91, 92, 285
(p. 803) Herodotus, 11, 36, 58, 63, 64, 65, 66, 67, 68, 69, 70
Hesiod, 46, 88, 92, 94
heuresis. See invention
historia, 11, 21, 66, 283, 284, 286, 345, 463, 464, 465, 470, 507, 510
historiography (Greek), 11, 63–71
agonistics in, 11, 64–5
eikos in, 69–70
and epic, 66
epideictic performance in, 11, 63, 64, 70
and forensic rhetoric, 70
hyperbole in, 64, 66
invention in, 67, 69
as literature, 68
narrative in, 63
objectivity in, 63, 68–70
paradox in, 66
and public speech, 67
sophists in, 67, 69
speeches in, 64, 66–7
style in, 70
historiography (Roman), 11, 195–204
archaism in, 198
argument in, 201–2
and audience, 203
and declamation, 202
eikos in, 202
entertainment in, 197, 203
epic in, 199
expansion of the past, 11, 196, 199, 203
humor in, 200
invented speeches in, 11
and judicial rhetoric, 11, 201, 203
metaphor in, 197, 199
moralizing in, 198
narrative in, 197
neologism in, 197
objectivity in, 195–6, 197
oral performance of, 197
speeches in, 199
style in, 195–6, 197, 201
wordplay in, 11, 200
Hobbes, Thomas, 11, 393, 484–6, 542
Hohmann, Hans, 399–400, 663, 668
Homer, 36, 73, 147
and allegory, 93
and education, 73, 74, 90, 117
and epic, 91, 92, 94, 103, 225, 226, 232
and historiography, 63, 67, 88
and law, 46
and plain speaking, 98
homiletics. See ars praedicandi; Augustine
Hortalus, Quintus Hortensius, 175
Howell, Wilbur Samuel, 523, 535, 536, 540
Huarte, Juan, 441–2
Hugh of Saint Victor, 512
Hugo, Victor, 687
Huizinga, Johan, 366
humanism, 7, 377–86
and ars praedicandi, 381–2
and art of memory, 382
Ciceronian style in, 379–80
and commentaries, 378
critique of, 742
decline of, 385
and education, 383, 450
and encyclopedias, 380
and iconography, 383
and Jesuit rhetoric, 380
and multimedia, 381
and music, 381
and politics, 10, 338, 478, 479, 486
and printing press, 378
and professional careers, 384–5
and Rederijkers, 380–1
and rediscovery of ancient texts, 377
and translation, 378
and trivium, 383
unity of eloquence and wisdom in, 377, 383
and vernacular manuals, 379
Hume, David, 524–6, 537–42
humor, 16, 110, 116, 123, 200, 321. See also comedy; Old Comedy
Hunter, Lynette, 721–2, 723, 728
Hutson, Lorna, 8, 397–408
hypothesis, 166, 326n6, 401
hypotyposis, 144, 150, 280, 497
iconography, 20, 359, 383, 509, 667
ideology, 54, 114, 116, 480, 485, 674, 677, 692, 760
(p. 804) images, 2, 20, 199, 273
in architecture, 507, 512, 514fig. 40.5, 516, 518fig. 40.7A, B, 520
in the arts, 292, 293, 294, 297
in historiography, 199
in law, 9, 613, 615, 618–22
in the New Rhetoric, 525, 537, 549, 552
in Old Comedy, 110, 113, 114, 115
in painting, 431, 443, 461, 466, 468, 469, 471
in poetics, 354, 355, 357, 358, 361
in science, 22
in semiotics, 673, 674, 680
imagines, 38
imitation, 19, 36, 45, 77, 89, 91, 92, 93, 354, 382, 414, 415, 418, 439–43, 450, 499, 517, 530, 698–9, 701, 703
impersonation, 15, 17, 18, 190, 210, 443, 451, 498. See also ēthopoēia; prosōpopoēia
ingenium, 270, 191, 209, 210, 212, 231, 270, 514fig. 40.5
inventio. See invention
invention. See also arts of rhetoric
in Aristotle, 39
in declamation, 15
in historiography, 69, 196
in law, 8, 9, 398–406
and literary criticism, 19, 341–5, 342, 343, 346, 348
in Old Comedy, 111
in pedagogy, 80, 81, 209, 322, 413, 416, 417
and poetics, 19, 20, 353, 354
and politics, 390
in science, 21, 22
in sophistics, 14, 144, 149, 153
Irigaray, Luce, 2, 5, 28n15, 691
irony, 25, 98, 200, 273, 284. See also deconstruction
Isaeus, 40, 45
Isidore of Seville, 318
Isocrates, 21, 57, 86
and creativity, 77
and deliberation, 78
on deliberative rhetoric, 56
on forms of speech, 77–8
and pedagogy, 77, 90
on philosophia, 38, 46
imitation in, 77
kairos, views on, 77
and panhellenism, 61
on practical wisdom, 38
as prose writer, 38
and talent, 77
and writing, 292
Jakobson, Roman, 684, 686, 687, 690
James, William, 137
Jamieson, Kathleen Hall, 23, 637–47
Jardine, Lisa, 399, 400, 401, 402, 426
Jean de Limoges, 321, 335
Jesuit rhetoric, 380, 418–9
Jewel, John, 393, 440
John of Garland, 344, 345
Johnson, Nan, 577
Johnson, Ralph, 237
Jonson, Ben, 378, 397–9, 454
judicial rhetoric. See forensic rhetoric
Juvenal, 228
Kahn, Victoria, 437, 444, 458, 459
kairos
and architecture, 516
and comedy, 111, 114, 115
etymology of, 155n3
and feminism, 589
in Hippocrates, 148
and logology, 14, 144
as opportune moment, 77, 148, 151
and politics, 633
in Pindar, 148
and race, 601
and rhetoric of time, 144, 147–9
and telos, 148
Kames, Lord (Home, Henry), 528, 531, 535, 538, 541
Kant, Immanuel, 189, 626, 754–5, 756
Kates, Susan, 591
Kaufer, David, 25, 709–20
Keats, John, 247
Kennedy, George, 5, 34, 143, 226, 329, 330, 368, 583, 650, 651, 652
Kennedy, John F. (president), 638, 640
Kepler, Johannes, 21, 424, 430, 432
Kierkegaard, Søren, 695, 697, 699
Killingsworth, Jimmie, 738
King, Martin Luther, 603, 604, 667
Kinney, Arthur F., 19–20, 437–47
(p. 805) Kirkbride, Robert, 21, 505–22
Kittler, Friedrich, 759
Koch, Kenneth, 246
Koyré, Alexandre, 430
Krabbe, Erik, 664
Kraus, Christina, 199
Krebs, Christopher, 200
Kristeller, Paul Oskar, 391, 450, 478
Kyd, Thomas, 16, 452–3
Lacan, Jacques, 18, 24, 490, 491, 492, 498, 683–94. See also psychoanalysis
Lacoue-Labarthe, Philippe, 153
Lamy, Bernard, 527
Landauer, Rolf, 750
Landriani, Gerardo, 377
Langer, Susan, 683, 684, 686
Lanham, Richard, 760
Latini, Brunetto, 330, 331, 334, 335, 337
Latro, Porcius, 230, 269
law (early modern), 8, 397–408
argumentum in utramque partem in, 400
and circumstantiae, 398–9, 401, 403–4, 405–6
and dialectic, 8, 400, 402
and probability, 401, 402
stasis theory in, 399, 400–1
topical invention in, 8, 398, 399, 400, 401, 403
law (Greek), 8, 43–52
and adultery, 47–9
in Aristotle, 45
and democracy, 50–1
and eikos, 8
ēthos in, 46
in Hesiod, 46
in Homer, 46
literacy in, 8
and logographoi, 8, 43, 45, 47
in Lysias, 47–9
and modern American law, 51
narrative in, 47
in Plato, 43
Gorgias, 43
Laws, 43, 49–50
popular juries in, 50
law (modern), 9, 613–24
and affects, 621
and arts of rhetoric, 620
and chicanery, 614
democratization of, 619
and digital media, 9, 615, 618
and disciplines, 614, 615–8
and emblem tradition, 620
and expansion of rhetorical field, 614, 618
and mediaspheres, 618
obiter depicta in, 620, 622
and publicity, 619, 621
and restriction of rhetoric, 613–4
and videosphere, 618–22
and visual advocacy, 620, 622
and visual evidence, 621
and visual legal studies, 619
and visual symbolism, 615–6, 621
law (Roman), 8, 173–82
actio in, 181
audience in, 179–81
and Cato the Elder, 175
and Cicero, 173, 174, 180
codification of, 154, 181
and courts, 176–7
declamatory training in, 176
development of, 173
Greek influence on, 175, 176
jurisprudence in, 180
legacy of, 182
literacy in, 174, 178–9, 181
logography in, 176
memoria in, 181
mentor–apprentice relations in, 175
model speeches, imitation of, 8, 175, 179
and politics, 173, 174, 176–8, 181
pre-Ciceronian advocates, 174–5
as public performance, 179
and Quintilian, 176
and speeches as literature, 177–8, 180
standing jury courts in, 165
Le Faucheur, Michel, 17, 563–5
Leach, Eleanor, 191
Leff, Michael, 398, 663, 667, 668–9
Leopardi, Giacomo, 423
Lessing, Gotthold, 153
Levi-Strauss, Claude, 685
lexis. See elocutio; style
Libanius, 267, 270
Libet, Benjamin, 755
(p. 806) Lincoln, Abraham (president), 641, 643, 645, 669
Lippman, Walter, 626–7
literacy, 7, 35, 88, 174, 362, 373, 561, 610n6, 764, 766–7
literary criticism (medieval), 341–51
and allegory, 343
and arrangement, 19, 344
and authorial intention, 343
and circumstantiae, 343, 346
and composition, 341
and figurative language, 342–3, 348–9
forma tractandi in, 346–7
forma tractatus in, 346–7
and genre, 345–7
and grammar, 341, 348
and legal interpretation, 342
letter and spirit in, 19, 342–3
and levels of style, 346, 347
and metaphor, 348–9
and narrative, 345
and organic form, 347
and Roman rhetoric, 341–2
and Scriptural hermeneutics, 19, 341
in Augustine, 341–3
as inventio, 342, 343
and modus inveniendi, 342, 343
and modus proferendi, 342
and Scripture, 19
stasis theory in, 19, 46
and style, 347–9
topical analysis in, 19
Livy, 11, 183, 186, 196, 199, 201
loci, 19, 382, 398, 402, 403, 425, 439, 665, 737. See also topics
loci communes, 186, 256, 271
Locke, John, 28n12, 524, 525, 526, 535, 536, 537–8, 549, 560, 626
logic, 2,