Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 13 July 2020

Abstract and Keywords

Many of the principles that underlie consumer judgment and decision making are similar to those that have been identified in research on social information processing. However, unique considerations arise in applying them. Eight general principles that cut across both domains are identified, pertaining to cognitive efficiency, knowledge accessibility, persistence, awareness, the role of implicit theories, communication norms, subjective reactions, and information integration. Consumer behavior in a variety of domains is then discussed within the framework of these principles, emphasizing comprehension, categorization, the cognitive and motivational influence of subjective reactions, inference processes, and consumer decision processes.

Keywords: consumer judgment, decision making, inference, information processing

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.