Abstract and Keywords
Affect plays a pervasive role in social cognition. Research demonstrates that moods, emotions, and evaluative reactions can influence social cognitive processes in a large number of diverse ways by serving as a source of information. This chapter first discusses the direct influence of affect on judgment and on other social cognitive processes that can influence judgment, including memory processes, attention, and perception. It then reviews the impact of affect on information processing styles, focusing on the extent to which affect provides information that leads individuals to process in a global, heuristic manner versus a local, systematic one. Finally, a new development that emphasizes the highly contextualized and malleable nature of the influence of affect on information processing is presented. Throughout this chapter, the social cognitive consequences of different types of affective information are considered, including moods, emotions, and evaluations.
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