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date: 10 July 2020

Abstract and Keywords

Perceptual experience is not simply the product of qualities of actual objects, the environment, or information present. It is also the product of perceivers’ characteristics. This chapter uses two classic metaphors originally proposed within models of cognitive information processing and proposes a new one to describe ways that people process visual information. The authors suggest that people act as perceptual misers, using perceptual shortcuts to reduce the amount of visual information to be processed. People act as perceptual monsters, allowing chronic knowledge structures to bias visual perception in ways that may have deleterious outcomes for themselves and others. And people act as perceptual managers, perceiving the world in ways that assist in the pursuit of active goals. The chapter synthesizes an emerging body of research and suggests that the miser, monster, and manager shape not only the ways people think about the world but also what they literally see in the world.

Keywords: visual perception, information processing, goals

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