Abstract and Keywords
Attitudes and social cognition have many common conceptual roots. This chapter reviews the interwoven history of the attitudes and social cognition areas. It discusses the separation of the approaches in the early days of the social cognition movement when social cognition borrowed heavily from models of cold cognition in cognitive psychology. The chapter compares the development of research on attitudes, attitude change, and persuasion with that in social cognition during the past 30 to 40 years. In that time, attitudes and social cognition researchers have created prominent dual and multiple process theories, and common themes have resonated with attitudes and social cognition researchers. Finally, the chapter discusses the broadening of the social cognition area into a general approach to social psychological research. There are a number of ways in which the maturation of the social cognition perspective has brought it closer to the attitudinal roots that were at least partially rejected in the early days of social cognition.
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