Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 24 May 2019

Abstract and Keywords

Attitudes and social cognition have many common conceptual roots. This chapter reviews the interwoven history of the attitudes and social cognition areas. It discusses the separation of the approaches in the early days of the social cognition movement when social cognition borrowed heavily from models of cold cognition in cognitive psychology. The chapter compares the development of research on attitudes, attitude change, and persuasion with that in social cognition during the past 30 to 40 years. In that time, attitudes and social cognition researchers have created prominent dual and multiple process theories, and common themes have resonated with attitudes and social cognition researchers. Finally, the chapter discusses the broadening of the social cognition area into a general approach to social psychological research. There are a number of ways in which the maturation of the social cognition perspective has brought it closer to the attitudinal roots that were at least partially rejected in the early days of social cognition.

Keywords: attitudes, attitude change, persuasion, social cognition

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.