Abstract and Keywords
This chapter provides a historical overview of research on stereotyping and prejudice inspired by social cognition. Before the 1980s, social cognition stimulated understandings of stereotype development, organization, and use. Social cognition research burgeoned in the 1980s and thereafter, emphasizing most notably the roles of automaticity (or implicit processes) and control. The focus on automatic processes came at a crucial juncture in the 1980s, when consciously held attitudes alone could not explain racial biases. The 1990s saw the development of sophisticated procedures for assessing individual differences in automaticity and increased understanding of self-regulation and control. These emphases continued in the 2000s, along with advances in process parsing, neuroscientific approaches, and investigations of malleability. Altogether, the chapter makes clear the revolutionary role of the social cognition approach.