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date: 09 July 2020

Abstract and Keywords

This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management.

Keywords: organization, development funnel, fuzzy front end, portfolio management, teams, global R&D

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