Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 16 October 2019

Abstract and Keywords

Using the history of sub-Saharan African newspapers as well as historical evidence from Europe and the United States, this chapter studies the emergence of market-oriented journalism and of an independent and informative press in sub-Saharan Africa. The chapter documents the extent to which sub-Saharan African newspapers have followed the same development steps of newspapers in other countries. The story of the sub-Saharan African media is not a simple story of catching up and convergence. Through the study of the economics of the sub-Saharan African media, this chapter challenges traditional views of the media. It questions the long-term sustainability of advertising-dependent media and discusses a new framework to improve the financial sustainability of mass media while preserving the independence of media outlets. The pros and cons of ownership concentration are also documented.

Keywords: print media, advertising revenues, non-profit media organizations, corruption, political participation, government accountability

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.