Abstract and Keywords
This chapter proposes a social psychology of protest. Motivational dynamics of collective action (contentious and non-contentious) are elaborated. A distinction is made between the demand-side of protest, the supply-side of protest and mobilization. The demand-side of protest concerns individuals and their motives, the supply-side organizations and their appeals, while mobilization aims to bring demand and supply together. Three types of motives are distinguished: instrumentality, identification, and expressiveness. Instrumentality refers to movement participation as an attempt to influence the social and political environment; identification refers to movement participation as a manifestation of identification with the organizers and the other participants; expressiveness refers to movement participation as an expression of one’s views and feelings. A distinction is made between consensus mobilization—that is, disseminating the organizer’s views—and action mobilization—that is, turning sympathizers into participants. Embeddedness in formal, informal, and virtual social networks is crucial for the dynamics of mobilization.
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