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date: 25 February 2021

Abstract and Keywords

This chapter provides a panorama of the community of scholars in France who work on political communication broadly understood and situates that body of work in the fundamentally interdisciplinary international field of political communication. The study of political communication in France, largely conducted by political scientists, has had to struggle to have its scientific credibility acknowledged both inside and outside France, arguably more so than other disciplines. While the scientific community, dominated by US-based scholars and often using the electoral persuasion paradigm, has become increasingly institutionalized at the international level, French scholars have been quite resistant to this international work. Recently, the electoral persuasion paradigm has been embraced to a certain degree and the emerging French research agenda includes experimental approaches, some critical sociology, and, as with all countries, a focus on new media. There has been little evidence of the ‘French touch,’ however, in the international political communication community.

Keywords: political communication, cognitive frames, media, electoral persuasion paradigm, political communication studies, political journalism, information communication technology

Jacques Gerstlé

Jacques Gerstlé is Emeritus Professor in the Department of Political Science at l’Université Paris I Panthéon-Sorbonne, where for more than ten years he headed the Masters in Political and Social Communication. He is the author or co-author of numerous publications on political communication, such as 2012, La campagne présidentielle, La communication politique, Les effets d’information en politique, Mediated Politics in Two Cultures, and Le langage des socialistes, Giscard d’Estaing/Mitterrand: 54774 mots pour convaincre. He reported on French electoral campaigns from 1972 to 2007 in the Chroniques Electorales of the Presses de Sciences Po. He has published numerous articles in journals such as Revue française de science politique, Politix, Revue française de sociologie, and pouvoirs.

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