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date: 25 February 2021

Abstract and Keywords

This chapter provides a panorama of the community of scholars in France who work on political communication broadly understood and situates that body of work in the fundamentally interdisciplinary international field of political communication. The study of political communication in France, largely conducted by political scientists, has had to struggle to have its scientific credibility acknowledged both inside and outside France, arguably more so than other disciplines. While the scientific community, dominated by US-based scholars and often using the electoral persuasion paradigm, has become increasingly institutionalized at the international level, French scholars have been quite resistant to this international work. Recently, the electoral persuasion paradigm has been embraced to a certain degree and the emerging French research agenda includes experimental approaches, some critical sociology, and, as with all countries, a focus on new media. There has been little evidence of the ‘French touch,’ however, in the international political communication community.

Keywords: political communication, cognitive frames, media, electoral persuasion paradigm, political communication studies, political journalism, information communication technology

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