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date: 19 June 2019

Abstract and Keywords

During election campaigns, the three most important sets of actors are voters, political parties and candidates, and the media. The purpose of this chapter is thus to describe and analyze Swedish election campaigns with a focus on four interrelated aspects: how voters learn about politics and the issues at stake during election campaigns; how the news media cover election campaigns; how the parties plan and run their election campaigns; and the importance of election campaigns in terms of campaign effects. Among other things, the analysis shows that the mass media are highly important for an understanding of Swedish election campaigns that the parties’ campaigning can be considered semi-professionalized, and that election campaigns have become more important as electoral volatility has increased. Overall, the analysis also suggests that Swedish election campaigns work quite well in terms of mobilizing voters politically.

Keywords: election campaigns, mediated politics, mediatization of politics, election news coverage, news media framing, partisan bias, professionalized campaigning, political marketing, campaign effects, media effects

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