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date: 26 January 2020

Abstract and Keywords

The aim of this chapter is to present the internationally increasing research on commercial nomenclature and also the variable terminology used in different research traditions. Commercial names usually refer to businesses and products, but some other name categories have also begun to receive commercial tones. The commercialization of the western way of life and its impact on nomenclature is an important issue. The chapter casts light on the history of commercial naming and introduces different approaches to the linguistic analysis of commercial names. In addition to the structural analysis, special attention is paid to semantics and functions of names. One particular issue is the question of linguistic origin. English as the global language of business pervades commercial names throughout the world. It is emphasized that commercial names on all linguistic levels are in close connection with their economic context and the socio-cultural and legal features of the country in question.

Keywords: commercial names, company names, product names, brand names, terminology

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